No matter the size and focus of your business, realizing a successful digital transformation is essential to enhance business agility and sustain a competitive advantage. However, it can be a daunting prospect for organizations that don’t have the right tools and technologies.
A staggering 70% of digital transformations fail due to an inadequate strategy, competitive pressures, lack of appropriate technology, restrictive company culture, and lack of discipline.
At Purplegrids, our conversational AI platform empowers businesses for advanced customer engagements using various technologies such as Automatic Speech Recognition (ASR), Natural Language Processing (NLP), Advanced Dialog Management, and Machine Learning (ML). By bringing conversational commerce across your digital platforms, we pave way for companies to embrace digital transformation in all domains.
According to the World Economic Forum, the value of digital transformation for both society and industry is expected to reach $100 trillion by 2025. Here’s why companies are increasingly focusing on digital transformation:
1. Transforming Customer Experience (CX)
Customer experience lies at the heart of digital. Many businesses are becoming aware of this, with 92% of brands developing advanced digital transformation strategies to improve their customer experience.
2. Increasing ROI
By embracing digital transformation, you can track metrics and analyze the data that you collect during your digital marketing initiatives. Using data-driven insights can help you understand consumers better, and also reconsider business strategies that support better decision-making, resulting in a higher return on investment (ROI).
3. Improving Interdepartmental Collaboration
Digital transformation offers an excellent opportunity for unison throughout the business as leaders build it on digital congruence. When everyone in the company is aligned to a common purpose, you’ll experience a smooth and effortless shift.
4. Enhancing Employee Experience
Although most digital transformation initiatives still focus on consumers and business performance, we’re now seeing much more focus on employees. Companies are now adopting technology for more efficient employee communication, engagement, career
development, feedback, and recognition all with the aim to enhance employee experience, productivity, and retention.
5. Driving Agility and Innovation
Agility allows companies to easily adapt to changes and incessantly improve business processes. 68% of businesses rank agility among the top three concerns when it comes to digital transformation efforts.
Quick development and variations within the digital landscape leave no time for businesses to delay or ignore innovation. There will always be new competitors, new practices, new tools, and new trends. With that, the consumers and employees will demand more, wanting better products, services, and working environment.
Purplegrids organizes all your digital engagements into one consolidated digital experience platform fueled by conversational AI. Our enterprise-grade, proven technology is capable of scaling to provide both the extraordinary customer experience your consumers demand and robust business continuity to secure your company’s future.
Our platform supports chatbots for more than 20 channels and over 35 languages. It automates customer experiences and effortlessly integrates with extensively used services - all supported by a team of experts eager to help.
Purplegrids is gradually redefining the healthcare landscape by optimizing the industry through simple and intuitive AI-driven self-services. Our pre-built skills bring together conversational AI, healthcare domain expertise, and integrations to automate many of the challenges faced by the healthcare ecosystem.
Some of our key features for healthcare are:
• Appointment Management – You can manage appointments via an intelligent virtual assistant that syncs to physician scheduling.
• Medication Management - Chatbots interact with patients to remind them about routine medication, motivating them to follow their scheduled therapy or attend routine checkups.
• Registration & Billing- Purplegrids integrates with billing, inventory, and insurance claims management systems, allowing you to respond to common queries.
• Telehealth – With Purplecloud Telehealth, you can engage your patients on social media, messaging platforms, and websites to book online appointments and schedule live video consultations with doctors.
• Initial Diagnosis- Our AI inference engine can collect and analyze patient’s health information, such as symptoms, risk factors, and lab tests, and provide a list of possible conditions and relevant observations.
• Clinic & Doctor Finder- Chatbots help patients find doctors by name, specialties, or location.
• Payment Processing – You can accept chatbot-based payments for your appointments, lab tests, and prescription via several payment options including credit cards, Apple Pay, net banking, wallet, UPI/QR, etc.
• Lead Generation – With our chatbots, healthcare institutions can increase brand awareness and generate leads by engaging consumers via digital channels.
With our retail chatbots, you can offer your customers better service and decrease your man-hours considerably. Purplegrids helps you make the most of digital sales and improve in-store experiences with conversational AI and messaging.
Some of our key features for retail and eCommerce are:
• Order Management - Using NLP, Purplegrids allows consumers to place an order on any of their desired platforms using voice commands.
• Order Tracking – Our chatbots help customers check their order status, open tickets, and answer frequently asked queries. Our bots can also send personalized promotions and offers based on previous purchases and user requests.
• Curbside Pickup- Purplegrids chatbot makes it convenient for retail businesses to offer curbside pickup service to consumers. It also supports bar-codes for quick scanning.
• In-Store Assistance- Your retail sales reps can interact easily with consumers. Our platform reduces their time behind workstations. You can embed it into every customer touch point, providing a streamlined in-store experience.
• Delivery Management – With our chatbots, you can check delivery status, track delivery in progress, find user location, and even route delivery via Google Maps.
• Partial Fulfillment – It automatically notifies consumers of partial or null fulfillment and process returns. You can also accept payments via multiple payment options.
• Complaints Processing – Using our chatbots, you can address concerns and respond to customer queries and complaints in real-time.
Digital transformation isn’t just about technology. Although the right tools are of critical importance, the right expertise and skilled partners are also imperative. To become truly successful, companies must learn how to resourcefully balance four main elements in their operations: people, action, collaboration, and technology. And this is exactly where Purplegrids can help.
We make conversational computing easily available to all business sectors – not just retail and healthcare. Our platform is an all-in-one solution providing conversational AI and cognitive intelligence via machine learning, deep learning, and rich conversational interfaces to resolve high-impact business issues. We aren’t just a tech provider, we are your partners in digital transformation.
Revolutionize your enterprise with our cutting-edge Next-Gen AI platform. Elevate operations, boost efficiency, and unlock unparalleled innovation. Experience the future of AI tailored to your business needs. Reach out to us to get started today !